Brazil’s sugarcane sector is a major player in the international market. Brazil exports 49% of its total sugar exports or around 70% of its total production. Brazilian sweetener, which contributes to the fight against hunger and offers consumers a major natural and accessible energy source, is imported into more than 100 countries worldwide. Brazilian Sugarcane Industry Association UNICA in 2022 claims that the history of the nation’s social, political, and economic systems is deeply interconnected with the history of sugar.
Brazil’s sugarcane crop was predicted by the US Department of Agriculture’s Foreign Agricultural Service to total 621 million metric tonnes (MMT) in 2022–2023—an 8% increase from the 576 MMT produced the previous year. Better weather as a result contributed to fostering the growth. Additionally, Brazil was the world’s leading producer and exporter of sugarcane in 2020, with raw sugarcane exports totalling $7.5 billion.
Brazilian sugar market: Who are the key players?
Numerous industries, including those in food and beverage, medicines, industry, and other potential sectors, use cane sugar. The main sector in Brazil using cane sugar is the food and beverage sector. The consumption of cane sugar has risen as Brazil’s beverage industry shows signs of recovery from the pandemic and gives a higher degree of hope.
Cane sugar is utilised in various settings, including the home, bakeries, syrups for bread, liquid sugar in sweets, etc. It’s also used in baked custards and other desserts to create tasty flavours that lend themselves to baked goods like bread and cookies. As a result, Brazil’s market demand is supported by the increased consumption of drinks, which also presents the potential for cane sugar producers there.
Targeting the right sugar buyers in the sugar market
- Boosting the level of client loyalty
Building long-lasting relationships may be facilitated by your ability to differentiate yourself from competitors in the sugar market by speaking directly and personally with clients. Customers are more likely to be brand loyal and become repeat customers when they perceive your brand as distinctive and believe you have met their individual expectations when you target the right buyers.
- Concentrating on specific sugar buyers
You can be more precise with your marketing strategies, the direction of your businesses, and your initiatives by targeting the right buyers in sugar buyers. By targeting specific sugar buyers, you can concentrate on your marketing objectives, get everyone at your company to work towards a common objective, and concentrate on your vision. Focusing on targeted sugar buyers has the benefit of helping you identify and connect with niche demographics for your company. By targeting the right sugar buyers, companies can better allocate their resources, funds, and time towards developing stronger commercial ties with potential customers.
Why do we need to use trade data for targeted marketing in the sugar industry?
Applying trade data for targeted marketing in the sugar industry offers the sugar buyers targeted communication. In the modern day, companies must differentiate themselves from the competition by personalising what they have to offer. The effectiveness of personalised marketing is reported to be 20% higher than that of traditional marketing. Trade data analysis makes it feasible for this to happen. Companies can monitor data and target the right sugar buyers with customised communications as well as easily get an overview of all the sugar being exported from Brazil, which assists you to identify high ROI potential customers.
Additionally, trade data can predict trends in the sugar market by analysing all the past trade data collected in the sugar market. The figure below demonstrates the trend of sugar exports from Brazil and it can be seen that it’s going down recently but will peak in September. Therefore, we can use these insights to forecast a peak period which is September.
After that, you can discover the HS analysis of sugar. You will see that the system has analysed which HS code is the highest in terms of value/quantity/etc. The top sugar HS code is 1701149000, based on value. Hence, this HS code is the highest in demand in Brazil. Businesses can improve their product offerings to better meet market demand by determining which products are most in demand, which will enhance sales and profitability.
By clicking the country of origin ranking, you can also get access to the top importers/customers(companies) of sugar who import sugar from Brazil. With all of these trade data, now you can have a customised strategic planning to target the right buyers in the Brazilian sugar market!
Examples of successful targeted marketing campaigns using trade data
- An American company that operates on an online marketplace is a company that structured so much of their processes around gathering insights from trade data. They collected trade data and used it to increase their marketing efficiency immensely. Moreover, they used trade data to understand where the best and worst performances were geographically, which allowed them to make insightful conclusions according to the trade data.
- An American media company used trade data analytics for targeted marketing. With over 100 million subscribers, the company collected vast amounts of trade data, which is the key for them to achieve their goal. The trade data collected is used to give the company insights on what interests their customers most.
In conclusion, trade data is a useful tool that may provide companies with insightful information to boost sales and target the right sugar buyers in the Brazilian sugar market. If businesses have access to significant data on product demand, consumer behaviour, and market trends, they may be able to make more informed decisions that help them stay ahead of the competition.
By exploiting the insights provided by trade data, businesses may identify high-demand products, enhance pricing tactics, and accurately target the right sugar buyers. This is especially important in the rapidly expanding Brazilian sugar market, where businesses need to be flexible and responsive to succeed.
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Finding these critical data has traditionally been challenging. But this information does exist, but as part of the government import and export filing requirement. The detailed shipment information which are within these filings’ constructions the core of the global trade.
TradeData.Pro has gathered and packaged this information as business intelligence. Our solution helps companies understand the flow of goods across borders and features the world’s largest searchable trade database. We do the heavy lifting for you by reviewing, standardising, and cleaning data, then delivering in an intuitive format.
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The most trustable and reliable source for Trade Data.
TradeData.Pro is a reliable and trustworthy source of trade data proudly made in Singapore, a country known for its stable political climate and trade-driven economy. Presented by Commodities Intelligence Centre, a government-linked company and a joint venture of Zall Smartcom, SGX, and GeTS, TradeData.Pro has received positive feedback from the market since its launch in 2018 for its extensive coverage, affordability, and fast response. The platform has been awarded the Singapore Quality Class in 2020 and the Stevie Award Gold in 2021.
Traditionally, obtaining critical data to reveal trends, identify market opportunities, track competitors, buyers, and suppliers, and better understand the potential of the supply chain has been a challenge. However, the detailed shipment information that is part of government import and export filing requirements does exist and forms the core of global trade. TradeData.Pro has gathered and packaged this information as business intelligence, which helps companies understand the flow of goods across borders and features the world’s largest searchable trade database. TradeData.Pro reviews, standardizes, and cleans data and delivers it in an intuitive format, making it easier for businesses to access.
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